Live customer experience
See Roast & Found through a coffee drinker’s eyes.
Try the Matchmaker, browse the independent roaster map and read the sample Spotlight, all from the live homepage.
Explore the live siteFor independent UK roasters
Let more coffee drinkers find what you roast.
Roast & Found helps curious coffee drinkers discover independent roasters, understand what makes their coffee special, find a bag that suits them and buy it directly from you.
See Roast & Found in action
Explore the experience your customers will see.
Take a look around as a coffee drinker. The site opens in a new tab, so this page will still be here when you’re ready to submit.
At a glance
A quick submission. A proper human review.
Ready to take part?
Submit your first coffee.
Start with one current coffee. If you want to show more of your range, you can add up to three.
For invited roasters
One coffee is enough to begin.
- Complete the short coffee form.
- We check the product link, coffee details and best-fit categories.
- We confirm everything with you before the coffee goes live.
Not been invited but interested in taking part? Add or update your roastery through our map form first.
How recommendations work
We do the matching. You keep the customer.
The Matchmaker considers how someone brews, how they drink it and the flavours they enjoy. When your coffee is a good fit, the recommendation links straight to its product page on your shop.
Start with one dependable coffee. You can include up to three, ideally adding another core coffee and an optional seasonal, limited or decaf choice.
Questions
Before you take part.
Does it cost anything?
No. Basic map listings and approved Matchmaker participation for up to three coffees are free during the pilot and will remain free afterwards. There is no commission, automatic charge or obligation to purchase anything.
How long does the pilot last, and what happens afterwards?
The pilot runs until 31 March 2027. Roast & Found may introduce optional paid editorial or promotional partnerships in future, but these will always be offered separately and will never influence Matchmaker recommendations.
Will every submitted coffee be included?
Not automatically. Roast & Found checks availability, links and categories before deciding what to publish.
Can we choose where our coffee appears?
No. The Matchmaker ranks coffees using the drinker’s answers. Payment and commercial relationships do not change that order.
What happens if a coffee becomes unavailable?
Email hello@roastandfound.co.uk so we can pause, replace or remove it. We will also ask participating roasters to review their entries periodically.
Can we submit a seasonal coffee?
Yes. Tell us that availability is seasonal or limited and include any useful timing information.
How do we start?
If we have invited you to the pilot, use the coffee-submission form linked above. If you have not been invited but are interested in taking part, add or update your roastery through our map form first.